links for 2006-03-06 -
Change Me is an open conversation that brings people together to share ideas through powerful imagery. Find an image that inspires you and use it to express an idea that has the ability to touch or affect the person viewing it.
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Amazing sand art projected onto a screen as it is created... a medium you may have never seen before.
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Ad Council Retrospective
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An online meeting place for film makers, broadcasters, educators, and activists to share information and experiences on using the media to promote sustainable development and social justice.
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Cause Marketing Forum
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Graffiti-based campaign to increase HIV status awareness - seems to be part of CBS/Viacom's kNOw HIV/AIDS campaign
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An example of the importance of taking environmental factors into account when designing social marketing programs
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A powerful way to put a human face on a social issue
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the “What Kind of Man Are You?” campaign
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This is a fun concept - Felicity Huffman is transported into 3 classic sitcoms: the Brady Bunch, the Munsters and Leave it to Beaver. Also, the very specific positioning of the product and cobranding with the National Sleep Foundation is interesting.
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a guerilla marketing campaign using cardboard figures making the point about the need for public toilets
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Article from Business Week