making a difference with social marketing
by Nedra Kline Weinreich
by Nedra Kline Weinreich
About Nedra Weinreich
Nedra is a consultant, author and speaker who uses social marketing to promote health and social issues for nonprofits and public agencies at Weinreich Communications.
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Books
Recent Bookmarked Links
Spare Change Widget
links for 2006-03-06
- Change Me is an open conversation that brings people together to share ideas through powerful imagery. Find an image that inspires you and use it to express an idea that has the ability to touch or affect the person viewing it.
- Amazing sand art projected onto a screen as it is created... a medium you may have never seen before.
- Ad Council Retrospective
- An online meeting place for film makers, broadcasters, educators, and activists to share information and experiences on using the media to promote sustainable development and social justice.
- Cause Marketing Forum
- Graffiti-based campaign to increase HIV status awareness - seems to be part of CBS/Viacom's kNOw HIV/AIDS campaign
- An example of the importance of taking environmental factors into account when designing social marketing programs
- A powerful way to put a human face on a social issue
- the “What Kind of Man Are You?” campaign
- This is a fun concept - Felicity Huffman is transported into 3 classic sitcoms: the Brady Bunch, the Munsters and Leave it to Beaver. Also, the very specific positioning of the product and cobranding with the National Sleep Foundation is interesting.
- a guerilla marketing campaign using cardboard figures making the point about the need for public toilets
- Article from Business Week
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Recent Posts
Del.icio.us BloggingFive Resources for Social Marketers
The Education/Motivation Equation
On Challenges, Change and Cellos
Olympic Heart of Gold
Carnival of Marketing
An Open Letter to the New "Social Marketers"
I Want My I Want My I Want My Human Rights
Becoming a Trend Watcher
Using the Web for Social Change
Most Popular Posts
Marketing to IntrovertsThe CDC's Second Life
Jack in the Box Hits a "High" Point with its Marketing
Can Movies Change Our Minds?
Making Fear-Based Campaigns Work
An Open Letter to the New "Social Marketers"
Social Marketing vs. "Social Marketing" Smackdown
Strategic Social Marketing for Nonprofits
The Insider's Guide to Writing a Winning Proposal
Your Handy-Dandy Guide to Social Marketing Books
Five Resources for Social Marketers
So You Want to Be a Social Marketer
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Blogs of Note
Activism Tools and IdeasAdlibbing: Inside PSAs
A. Fine Blog
The Agitator
Another Limited Rebellion
Be Fit with Biray
Beth's Blog
Build Buzz
Captology Notebook
Cause-Related Marketing
CK's Blog
Citizen Brand
Creative Think
Digital Influence Mapping Project
Diva Marketing
Do You Stand for Something?
The Elements of Persuasion
evange.LIST
Give and Take
Getting Attention
Have Fun - Do Good
Health Behavior Blog
HealthCareVox
Health Communication Research
Health Marketing Musings (CDC)
Hippocrates' Blog
How to Change the World
Ignite Blog
Influential Marketing
Katya's Nonprofit Marketing Blog
Made to Stick
Marketing for Good
Marketing Profs Daily Fix
New World Notes
Nonprofit Communications
Nonprofit PR
The Numbers Guy
On Social Marketing and Social Change
OPC Today
Osocio
The Painting Activist
Predictably Irrational
Presentation Zen
The PSI BCC Blog
Public Sector Marketing 2.0
Pulse and Signal
Sam Davidson
Secretary Mike Leavitt's Blog
Selfish Giving
Seth Godin's Blog
Skylab17 Marketing
SocialButterfly
Stephan Dahl
Think Personality
The Viral Garden
virtualpolitik
We'll Know When We Get There
Ypulse
Recent Readers
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