making a difference with social marketing
by Nedra Kline Weinreich
Can a PSA deter would be suicide bombers in Iraq? I'm dubious, if they are trying to win them over by showing them the human consequences of their actions. That approach will only confirm for the jihadists the effectivenesss of bombs in accomplishing what they set out to do. Better than appealing to their great love of humanity might be to approach them via their religious values, perhaps by having respected Muslim leaders speak out against the practice and provide quotes from the Koran that support their position. I fear that the TV ad described in the article will connect with many Iraqis, but not the ones they need to reach.
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