making a difference with social marketing
by Nedra Kline Weinreich
by Nedra Kline Weinreich
About Nedra Weinreich
Nedra is a consultant, author and speaker who uses social marketing to promote health and social issues for nonprofits and public agencies at Weinreich Communications.
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File this under "What were they thinking?" What marketing genius decided it would be a good idea to connect the dots between the tobacco industry and one of the largest fast food chains? With Fast Food Nation and Supersize Me highlighting the unhealthiness of things like fries and hamburgers -- and attacking fast food and obesity as the next smoking epidemic -- why would Burger King possibly want to evoke images of the Marlboro Man now? I have a feeling this agency in Germany won't be working for BK much longer.
The ads remind me of an old Truth campaign billboard:
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Also, that Malboro Man ad has become something of a pop culture icon. It's just a reference.