Spare Change

making a difference with social marketing
by Nedra Kline Weinreich

«Home

NetSquared Conference»Product Placement and American Idol»links for 2006-05-23 5 Steps to Great Graphic De...»How NOT to Appeal to Kids»Carnivals and Calendars»Fun and Games...and Social Marketing»The Magic "T" for the Promotion "P"»Blogs vs. Bulletin Boards for Health Issues»Love this Picture»links for 2006-05-17 The MySpace Generation Bus...»

5.24.2006

Truth Campaign's Latest
The truth campaign to mobilize youth against the tobacco industry has a new website out with the very kid-friendly name of whudafxup. Okay, parents might not like it, but that only increases its appeal to the teens the campaign is trying to reach. The newly changed website features a character named Derrick, who has wacky hair and glasses, kind of like youth favorite Napoleon Dynamite. The website is cleverly done and worth poking around.
Published at 11:30 PM by Nedra Weinreich.
2 comment(s)
2 Comment(s):
Anonymous Anonymous said...
Yes, it is noble that they are trying to reach youth, however they need to find a way to reach us without the profanity. Being 17, I can see what they are coming from, but it doesn't make it right.
9/24/2006 7:17 AM  
Anonymous Anonymous said...
ye wat e sed ^
6/29/2007 10:30 AM  
Post a Comment
Links to this post:
Create a Link
<< Home