Last night I was interviewed about social marketing by Eric Mattson of MarketingMonger.com. He is on a quest to do 1,000 podcasted interviews with "marketers, innovators, entrepreneurs and other interesting people" and I was number 41. Check out the other interviews while you're there.

My interview lasts about 25 minutes, and covers a lot of ground about what social marketing is, its history, examples, challenges and related resources. You can download the mp3 podcast here (and don't worry if you don't have an iPod -- you can listen on your computer directly).