links for 2006-07-10 -
What should a charity do when it has more money than it needs to carry out its original mission?
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Slight changes in the way you word a message can make a big difference in its effectiveness
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Social networking to connect people who want to change the world
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Interesting take on the meanings that people subconsciously give to various products. While the author makes his methods sound innovative, they do not seem to be much different than what a really good focus group moderator would do.
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The first National Review of Social Marketing for Health in England
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Points to help you make sure your social marketing program is taking appropriate issues into account