making a difference with social marketing
by Nedra Kline Weinreich


An anonymous commenter on my recent post on the CDC in Second Life directed me to the Idaho Bioterrorism Awareness and Preparedness Program's Play2Train project.  This space provides a virtual training environment for emergency response professionals.  They have a town set up where they can role play various disaster scenarios complete with victims, as well as a hospital with exercise machines, an isolation ward and a surgery room.  They have also created a machinima video depicting the various stages of smallpox, and a simulation to help teach lung sound auscultation (a fancy way of saying "listening to the lungs with a stethoscope").  What a great way of doing this type of training in a low-cost way but with a big impact.


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