making a difference with social marketing
by Nedra Kline Weinreich
by Nedra Kline Weinreich
About Nedra Weinreich
Nedra is a consultant, author and speaker who uses social marketing to promote health and social issues for nonprofits and public agencies at Weinreich Communications.
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I just received a fundraising letter that blew me away with its opening line. It says:
Technorati Tags: fundraising, nonprofit, marketing
Dear Friends,Someone hire that copywriter! Fundraising is not generally within my purview, so I'm not going to use this post to teach you how to do it. Luckily, Katya has a great post from a couple of weeks ago on exactly this -- how to write an effective opening line for a fundraising letter. She says:
In our world of "I's" -- ipods, ibooks, itunes, imacs... I wants -- the Zimmer Children's Museum and its outreach programs teach children I care...I value...I support...I lead...I give...
Remember, an A+ letter grabs you from the first line by speaking to your values and presenting you with a compelling reason to act that is relevant to those values.Grade: A+
Technorati Tags: fundraising, nonprofit, marketing
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