Spare Change

making a difference with social marketing
by Nedra Kline Weinreich

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12.06.2006

Great Openings
I just received a fundraising letter that blew me away with its opening line. It says:

Dear Friends,



In our world of "I's" -- ipods, ibooks, itunes, imacs... I wants -- the Zimmer Children's Museum and its outreach programs teach children I care...I value...I support...I lead...I give...

Someone hire that copywriter! Fundraising is not generally within my purview, so I'm not going to use this post to teach you how to do it. Luckily, Katya has a great post from a couple of weeks ago on exactly this -- how to write an effective opening line for a fundraising letter. She says:

Remember, an A+ letter grabs you from the first line by speaking to your values and presenting you with a compelling reason to act that is relevant to those values.

Grade: A+





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Published at 8:31 AM by Nedra Weinreich.
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