making a difference with social marketing
by Nedra Kline Weinreich
by Nedra Kline Weinreich
About Nedra Weinreich
Nedra is a consultant, author and speaker who uses social marketing to promote health and social issues for nonprofits and public agencies at Weinreich Communications.
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Books
Recent Bookmarked Links
Spare Change Widget
links for 2006-12-03
- A Conversation Between Joan Montgomerie and Metta Spencer about Metta's New Book, "Two Aspirins and a Comedy: How Television Can Enhance Health and Society"
- Using affinity social-cause marketing techniques -- as opposed to sports/entertainment affinity marketing -- increases consumers' perception of brands' trustworthiness, according to a recent MIT Sloan Management Review article. (via WOM Research newslette
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Marketing to IntrovertsThe CDC's Second Life
Jack in the Box Hits a "High" Point with its Marketing
Can Movies Change Our Minds?
Making Fear-Based Campaigns Work
An Open Letter to the New "Social Marketers"
Social Marketing vs. "Social Marketing" Smackdown
Strategic Social Marketing for Nonprofits
The Insider's Guide to Writing a Winning Proposal
Your Handy-Dandy Guide to Social Marketing Books
Five Resources for Social Marketers
So You Want to Be a Social Marketer
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Blogs of Note
Activism Tools and IdeasAdlibbing: Inside PSAs
A. Fine Blog
The Agitator
Another Limited Rebellion
Be Fit with Biray
Beth's Blog
Build Buzz
Captology Notebook
Cause-Related Marketing
CK's Blog
Citizen Brand
Creative Think
Digital Influence Mapping Project
Diva Marketing
Do You Stand for Something?
The Elements of Persuasion
evange.LIST
Give and Take
Getting Attention
Have Fun - Do Good
Health Behavior Blog
HealthCareVox
Health Communication Research
Health Marketing Musings (CDC)
Hippocrates' Blog
How to Change the World
Ignite Blog
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Katya's Nonprofit Marketing Blog
Made to Stick
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Marketing Profs Daily Fix
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On Social Marketing and Social Change
OPC Today
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Public Sector Marketing 2.0
Pulse and Signal
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Secretary Mike Leavitt's Blog
Selfish Giving
Seth Godin's Blog
Skylab17 Marketing
SocialButterfly
Stephan Dahl
Think Personality
The Viral Garden
virtualpolitik
We'll Know When We Get There
Ypulse
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