making a difference with social marketing
by Nedra Kline Weinreich
by Nedra Kline Weinreich
About Nedra Weinreich
Nedra is a consultant, author and speaker who uses social marketing to promote health and social issues for nonprofits and public agencies at Weinreich Communications.
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The Old Tom Sawyer TrickBeyond Trans Fats?
Great Openings
Virtual Homeless Children in Virtual Rockefeller C...
NYC's Trans Fat Ban - Cheating or Fair Game?
Made to Stick
PSA Chic?
links for 2006-12-03 Fictional Characters Can Ch...
Online Entertainment Bits and Bytes
links for 2006-11-29 Using Social Media to Sway ...
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Marketing to IntrovertsThe CDC's Second Life
Jack in the Box Hits a "High" Point with its Marketing
Can Movies Change Our Minds?
Making Fear-Based Campaigns Work
An Open Letter to the New "Social Marketers"
Social Marketing vs. "Social Marketing" Smackdown
Strategic Social Marketing for Nonprofits
The Insider's Guide to Writing a Winning Proposal
Your Handy-Dandy Guide to Social Marketing Books
Five Resources for Social Marketers
So You Want to Be a Social Marketer
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I think the articles are complementary and provide different angles on how to use MySpace, depending upon what your objectives are. You could take elements of both articles and put them together in an effective approach.