Looks like I picked the right career after all. I just came across US News & World Report's
guide to the best careers of 2007. The feature includes a list of the
most overrated careers, one of which is "
advertising executive." After shooting down the myth that the ad biz is glamorous (
McMann & Tate and
D&D notwithstanding), and revealing the cold hard reality and disillusionment of agency life, US News reveals their recommendation for an alternative career: social marketing.
Too bad for all you
nonprofit managers. US News thinks your job is overrated and suggests you find a career in the private sector that will enable you to donate time or money to your favorite nonprofit. Same difference, right?
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