Spare Change: Guerrilla Marketing Interview

5.02.2007

Guerrilla Marketing Interview

One of the first marketing books I ever bought was the Guerrilla Marketing Handbook, by Jay Levinson and Seth Godin. One of the first graphic design books I ever bought was Looking Good in Print, by Roger C. Parker. Both were influential in my early career.

These two books converge as I will be interviewed by Roger for a teleconference sponsored by the Guerrilla Marketing Association this afternoon/evening (4:00 pm Pacific/7:00 pm Eastern). The teleconference is free, and will last for an hour. The recording of the interview will only be available to GMA members afterwards, but if you would like to listen in live, here's the call-in information:

Wednesday, May 2, 2007
7:00 PM to 8:00 PM, EST
404-920-6610
192304#

Based on the promotional copy, it seems that I was booked as a speaker based on the "other" definition of social marketing, so I hope the business-based listeners won't be disappointed. But this will be an opportunity to open people's minds to our field as well as have fun talking about social media in relation to next-generation social marketing. If you listen in, please leave me a comment with your thoughts.

Technorati Tags: social marketing, teleconference, guerrilla marketing

12:58 AM | Permalink |

I listened. I had it on my calendar because of the 'other definition.'

Your presentation was great. I appreciated the 8 P's. I'm currently working on a grant application for a client to provide mentors for children of incarcerated parents. Social marketing seems right on target as a framework to develop ways to recruit mentors.

I'm looking forward to spending some more time on your site and reading more of your blog. I'm not disappointed.

Thanks for sharing.

Posted by Ruth Wahtera | 5/02/2007 6:31 PM