« Home | Beyond Words » | Whither Social Marketing? » | The Tip Jar - 5/13/07 » | Jack in the Box Snubs Corporate Responsibility » | Healthcare Blogging Summit Recap » | Guerrilla Marketing Interview » | The Tip Jar - 4/29/07 » | The Ten Cs of Social Media » | So You Want to Be a Social Marketer... » | The Tip Jar - 4/22/07 » 

5.17.2007 

Technoliteracy

When countries engage in cyberwarfare, as Russia is accused of doing against Estonia, and terrorists are on trial for using the internet to incite holy wars, can we afford to have judges who are not technoliterate?

From yesterday's story:
A judge admitted on Wednesday he was struggling to cope with basic terms like "Web site" in the trial of three men accused of inciting terrorism via the Internet.

Judge Peter Openshaw broke into the questioning of a witness about a Web forum used by alleged Islamist radicals.

"The trouble is I don't understand the language. I don't really understand what a Web site is," he told a London court during the trial of three men charged under anti-terrorism laws.

Prosecutor Mark Ellison briefly set aside his questioning to explain the terms "Web site" and "forum". An exchange followed in which the 59-year-old judge acknowledged: "I haven't quite grasped the concepts."

It's not rocket science, people. Do we need a technoliteracy campaign to educate government officials who don't even know that the internet is a series of tubes?

Photo uploaded by Lady, That's My Skull

This is a common issue with government agencies. It isn't that on-line communication/marketing can't be done but it takes longer to educate and gain approval for it.
RE3

Post a Comment

Links to this post

Create a Link

Subscribe

Subscribe to RSS Feed



Enter your Email


Powered by FeedBlitz

Information and Registration

June 2 - 4, 2008
Washington, DC
Join me for a 2-1/2 day training to learn how to use social marketing to bring about health and social change. Includes the Next Generation Social Marketing Seminar!

About

  • Nedra Weinreich
  • Nedra is a consultant, author and speaker working in the field of social marketing. No, not that new definition of social marketing. The social marketing that's been around for decades, applying marketing principles to promoting health and social issues and bringing about positive behavior change. Since 1995, as the president and founder of Weinreich Communications, she has worked with nonprofits and public agencies all over the world.

My Social Networks

View Nedra Kline Weinreich's profile on LinkedIn

Nedra Weinreich's Facebook profile

Follow Nedra on Twitter


Search All Content

My Book



Recent Bookmarked Links

Recent Readers

Put Spare Change Headlines on Your Site

Powered by Blogger
and Blogger Templates