Nedra is a consultant, author and speaker who uses social marketing to promote health and social issues for nonprofits and public agencies at Weinreich Communications.
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Wednesday, August 29Also, just a quick reminder that the early registration discount for the next Social Marketing University training in Los Angeles ends on August 31st. Register by Friday, and you'll get $100 off of the registration fee. We have some special guest speakers who I will announce very soon. Hope to see you there!
8:30 am - 10:15 am (EDT)
Opening Plenary Session
Using Metaphor to Understand and Communicate to Your Audiences
Mary Beth Jowers, Managing Director of Olson Zaltman Associates
Self-Invention and Self-Care: A Yankelovich MONITOR Perspective on Understanding Health Consumers In the Emerging Era of Consumer Empowerment
Dr. J. Walker Smith, President of Yankelovich, Inc.
Thursday, August 30
8:00 am - 8:45 am (EDT)
Special Keynote Session
Applying Social Marketing Strategically: Lessons from England
Dr. Jeff French, Director of the National Social Marketing Centre in London, England
Thursday, August 30
1:30 pm - 3:00 pm (EDT)
Closing Plenary Session
Reaching Consumers
Health Communication Challenges in the Digital World
Dr. Esther Thorson, Professor and Associate Dean for Graduate Studies, Director of Research, Reynolds Journalism Institute, University of Missouri – Columbia
Developing a Collaborative Distribution Channels Strategy
Dr. Robert Spekman
Tayloe Murphy Professor of Business Administration, Darden School of Business, University of Virginia
