Spare Change

This week's Carnival of Nonprofit Consultants is brought to you by the letters M and F: M for marketing and F for fundraising. They are two sides of the same coin, using similar tools to reach different goals.

Jeff Brooks at Donor Power Blog says we need to give the people what they want, by creating high expectations of what the giving experience should be and meeting those expectations.

Alexandra Rampy at SocialButterfly ponders the question of whether 'nonprofit' is a brand or merely the description of an organization's tax status.

Paul Jones at Cause-Related Marketing thinks it doesn't matter whether corporations feel the love when they give, as long as they give.

Beth Dunn at Small Dots makes the case that interactive marketing is recession-proof and therefore ideal for nonprofits, who often face tough times financially, recession or no recession.

Joshua Karlin at Marketing & Fundraising Ideas suggests that the way to get major gifts for your nonprofit is to ask for them. Pretty basic, but not easy.

Jason Dick at A Small Change notes that the way to find those potential donors to ask is to listen to them through research.

Jim Logan at Accelerate Business Group provides insight on how to build loyalty and generate repeat customers, which is definitely applicable to nonprofits though written for a more general audience.

Next week the Carnival will be at Giving in a Digital World, with the theme of "Creating and developing online supporter communities through Web 2.0." If you would like to participate in the Carnival, submit your related blog post by next Sunday (2/17) via the BlogCarnival form.