Great Openings

I just received a fundraising letter that blew me away with its opening line. It says:

Someone hire that copywriter! Fundraising is not generally within my purview, so I'm not going to use this post to teach you how to do it. Luckily, Katya has a great post from a couple of weeks ago on exactly this -- how to write an effective opening line for a fundraising letter. She says:

Grade: A+ Technorati Tags: fundraising, nonprofit, marketing