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links for 2006-12-03
Fictional Characters Can Change the World! A Conversation Between Joan Montgomerie and Metta Spencer about Metta's New Book, "Two Aspirins and a Comedy: How Television Can Enhance Health and Society" (tags: entertainment_educationmediasocial_change)
How Social Cause Marketing Affects Consumer Perceptions (pdf) Using affinity social-cause marketing techniques -- as opposed to sports/entertainment affinity marketing -- increases consumers' perception of brands' trustworthiness, according to a recent MIT Sloan Management Review article. (via WOM Research newslette (tags: cause_marketing)