Founder / President
Nedra Kline Weinreich, the president and founder of Weinreich Communications, is widely recognized as an expert in the field of social marketing. She is the author of the classic book Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good and writes about social marketing and transmedia storytelling at the Spare Change blog.
Since starting Weinreich Communications in 1995, Nedra has provided effective and innovative social marketing services for clients like the US Substance Abuse and Mental Health Administration, Public Health Service, National Cancer Institute, Environmental Protection Agency, Department of Energy and numerous state, local and international organizations. She is also on staff at the Entertainment Industries Council, working with entertainment and news media for accurate depictions of health and social issues. Prior to her work with Weinreich Communications, she designed health education and communication programs for public and private organizations.
Nedra is a frequent speaker at conferences and trainings, using her expertise to build the knowledge and skills of professionals who want to put social marketing, social media and transmedia storytelling to work for their organizations. She teaches a graduate course on social marketing at UCLA’s School of Public Health and was adjunct faculty at Georgetown University. Nedra earned her Master’s degree in Health and Social Behavior from the Harvard School of Public Health.
In addition to serving on the editorial board of the Social Marketing Quarterly and previously as an editorial consultant to the Journal of Drug Education, Nedra has been invited to participate on numerous Federal expert advisory panels and committees. She is the founder of the Transmedia for Good Network and co-founder of its Southern California chapter. She has also volunteered extensively to raise awareness of slavery in Sudan and worldwide, and serves on the board of the nonprofit Invisible People, which inspires action on the issue of homelessness.
Nedra is active on Twitter as @Nedra.
© Weinreich Communications 2013