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Social Marketing University®

Trainings are periodically scheduled around the country, and can be booked for your event.

Learn Hands-On Social Marketing with Nedra Kline Weinreich

"A soup to nuts crash course in social marketing and its application"
- Kate Hull, VP of Communications, RAINN

How do you help people adopt behaviors that will make them healthier and better off? How can you create positive social change?

At Social Marketing University, you will move beyond the usual educational approach to changing health and social behaviors. Using social marketing, you will learn how to persuade individuals to take action for change by addressing the values, needs and desires that motivate them. It's about understanding and connecting with your audience by applying the same effective marketing tools that companies like Nike and Apple use.

Join Nedra Kline Weinreich for this two and a half-day training that will introduce you to the key concepts of social marketing. By the time you leave, you will have an effective social marketing strategy for your own program and the skills to implement it immediately.

You Should Attend if You Are:

  • Someone who wants to create health or social change
  • A professional at a nonprofit/NGO, public agency or other organization working on health or social issues
  • A commercial marketer who wants to apply your skills towards changing the world for the better OR
  • A student interested in the field of social marketing

About Nedra Kline Weinreich

Nedra Kline Weinreich, the president and founder of Weinreich Communications, is widely recognized as an expert in the field of social marketing. She is the author of the classic book Hands-On Social Marketing: A Step-by-Step Guide and is a prominent blogger on social marketing issues at the Spare Change blog.

Since starting Weinreich Communications in 1995, Nedra has provided effective and innovative social marketing services for clients like the US Substance Abuse and Mental Health Administration, Public Health Service, National Cancer Institute, Environmental Protection Agency, Department of Energy and numerous state, local and international organizations. Weinreich Communications is a social marketing consulting firm that assists nonprofits, government agencies and other organizations with creating positive health and social change via social marketing and social media.

Nedra is a frequent speaker at conferences and trainings, using her expertise to build the knowledge and skills of professionals who want to put social marketing to work for their organizations. She teaches a course on social marketing at UCLA's School of Public Health and was adjunct faculty at Georgetown University. Nedra earned her Master's degree in Health and Social Behavior from the Harvard School of Public Health.

Here's What Past Participants Said About SMU:

"Nedra, a social marketing pro, did a great job of simplifying this complex and often misunderstood topic."
- Louise Dabisza, Straightaway Management

"I've been meaning to email you all year to thank you for the inspiration I got from Social Marketing University '08."
- Jessica Stuart, Pro Bono Net

"I left with the information I need to enter the social marketing/media world for our nonprofit's needs."
- Megan Fairweather, Fred Hutchinson Cancer Research Center

"A great introduction to social marketing concepts and practices."
- Jon Corsiglia, National Oceanic and Atmospheric Administration

Contact Information

If you have any questions about the training or if you would like to receive announcements of future trainings, please email or call 310-286-2721.

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Upcoming Trainings

To be announced

Weinreich Communications 2009-13