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Social Marketing UniversityWashington, DCJune 2 - 4, 2008The George Washington University June 2 - 3, 2008 9:00 am - 4:00 pm including Next Generation Social Marketing Seminar June 4, 2008, 9:00 am - 12:30 pm Presented by Weinreich Communications Co-sponsored by![]() Public Health Communication & Marketing Program GWU School of Public Health and Health Services
Learn Hands-On Social Marketing with Nedra Kline WeinreichBring about change for good!How do you help people adopt behaviors that will make them healthier and better off? How can you create positive social change? Next Generation Social Marketing SeminarJune 4, 2008, 9:00 am - 12:30 pmIncluded for Social Marketing University attendees!Separate registration available for seasoned social marketers or others who want to attend only the Next Generation Social Marketing half-day seminar. Learn about emerging marketing techniques including: * Blogs * Social media like YouTube and Flickr * Podcasting * Wikis * Tagging/social bookmarking * Social networks like MySpace and Facebook * Consumer-generated ads * Virtual worlds like Second Life * Online communities * Mobile technology * and more! You Should Attend if You Are:
You Will Receive:
You Will Learn:
About Nedra Kline WeinreichNedra Kline Weinreich, the president and founder of Weinreich Communications, is widely recognized as an expert in the field of social marketing. She is the author of the classic book "Hands-On Social Marketing: A Step-by-Step Guide" and is a prominent blogger on social marketing issues at the Spare Change blog.Since starting Weinreich Communications in 1995, Nedra has provided effective and innovative social marketing services for clients like the US Substance Abuse and Mental Health Administration, Public Health Service, National Cancer Institute, Environmental Protection Agency, Department of Energy and numerous state, local and international organizations. Nedra is a frequent speaker at conferences and trainings, using her expertise to build the knowledge and skills of professionals who want to put social marketing to work for their organizations. She teaches a course on social marketing at UCLA's School of Public Health and was adjunct faculty at Georgetown University. Nedra earned her Master's degree in Health and Social Behavior from the Harvard School of Public Health. Weinreich Communications is a social marketing consulting firm that assists nonprofits, government agencies and other organizations with creating positive health and social change. You Will Receive a Copy of This Book
Hands-On Social Marketing: A Step-by-Step Guideby Nedra Kline Weinreich (Full training participants only. Seminar participants can order a discounted copy during registration.) Here's What Past Participants Said About SMU:"Nedra, a social marketing pro, did a great job of simplifying this complex and often misunderstood topic."- Louise Dabisza, Straightaway Management "This would be a GREAT intro course." - William S. Reeves, Jacobs Engineering "Very clear information on a potentially complex topic." - Nora Whitcher, Marketing and Research Services "I think it is a great training for people who are new to social marketing." "It was a refresher course for me, but very helpful." HotelsHotels located near the conference site include:
Registration and FeesSeats for the training are limited, so reserve your place now!Registration fees are as follows: EARLY REGISTRATION (by May 4, 2008) Individual - $495 Each additional registrant from the same organization - $395 Student - $295 Next Generation Social Marketing Seminar Only - $95 STANDARD REGISTRATION (after May 4, 2008) Individual - $595 Each additional registrant from the same organization - $495 Student - $295 Next Generation Social Marketing Seminar Only - $195
Location and Contact InformationThe George Washington University Hospital900 23rd Street, NW, Sixth Floor Washington, DC 20037 The training will be held at the George Washington University Hospital, located in the heart of Washington, DC. Location and logistical details will be provided with the registration packet. If you have any questions about the training or if you would like to receive announcements of future trainings, please contact us at training@social-marketing.com or call 310-286-2721. |
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