Social Marketing University^®
Crash Course

Omni Hotel at CNN Center
Atlanta, GA
August 16, 2010

8:30 am - 4:30 pm

Offered as a precursor to the
4th National Conference on Health Communication, Marketing and Media
U.S. Centers for Disease Control and Prevention
August 17-19, 2010

online event registration
by Regonline

Learn Hands-On Social Marketing with Nedra Kline Weinreich

"A soup to nuts crash course in social marketing and its application"
- Kate Hull, VP of Communications, RAINN

How do you help the people in your community adopt behaviors that will make them healthier and better off? How can you create positive social change?

At this Social Marketing University one-day "crash course," we will focus on the basics of how to influence health and social behaviors. With the social marketing approach, you will learn how to persuade individuals to take action for change by applying the same effective marketing tools that companies like Nike and Apple use.

This intensive training will introduce you to the key concepts of social marketing under the guiding hand of Nedra Weinreich, author of Hands-On Social Marketing: A Step-by-Step Guide. If you will be attending the CDC's National Conference on Health Communication, Marketing and Media (NCHCMM), this workshop will provide you with a foundation of social marketing knowledge and skills to help you get the most out of the sessions. But you do not need to be registered for NCHCMM to attend this training!

For those who are interested in learning more about social media, Nedra will also be presenting a NCHCMM pre-conference half-day workshop on Hands-On Social Marketing Strategy on the morning of August 17th (register via the NCHCMM site).

You Should Attend if You Are:

Attending the NCHCMM conference and need to bone up on the basics (attendance not required!)
Someone who wants to create health or social change
A professional at a nonprofit/NGO, public agency or other organization working on health or social issues
A commercial marketer who wants to apply your skills towards changing the world for the better OR
A student interested in the field of social marketing

You Will Receive:

A full day of dynamic training in an intimate setting with noted social marketing expert Nedra Kline Weinreich
Training packet
Continental breakfast and snacks
The opportunity to purchase one-on-one consulting time with Nedra at a special discounted rate to help your organization implement your plan

Agenda:

8:30 am - 9:00 am	Continental Breakfast/Registration
9:00 am - 10:30 am	What is Social Marketing? How to Think Like a Social Marketer
10:30 am - 10:45 am	Break
10:45 am - 12:00 pm	Segmenting Your Target Audience Creating Goals & Objectives
12:00 pm - 1:00 pm	Lunch (on your own)
1:00 pm - 2:45 pm	Positioning Your Product Designing Your Messages
2:45 pm - 3:00 pm	Break
3:00 pm - 4:30 pm	The Social Marketing Process Social Marketing Research and Evaluation

About Nedra Kline Weinreich

Nedra Kline Weinreich, the president and founder of Weinreich Communications, is widely recognized as an expert in the field of social marketing. She is the author of the classic book Hands-On Social Marketing: A Step-by-Step Guide and is a prominent blogger on social marketing issues at the Spare Change blog.

Since starting Weinreich Communications in 1995, Nedra has provided effective and innovative social marketing services for clients like the US Substance Abuse and Mental Health Administration, Public Health Service, National Cancer Institute, Environmental Protection Agency, Department of Energy and numerous state, local and international organizations. Weinreich Communications is a social marketing consulting firm that assists nonprofits, government agencies and other organizations with creating positive health and social change via social marketing and social media.

Nedra is a frequent speaker at conferences and trainings, using her expertise to build the knowledge and skills of professionals who want to put social marketing to work for their organizations. She teaches a course on social marketing at UCLA's School of Public Health and was adjunct faculty at Georgetown University. Nedra earned her Master's degree in Health and Social Behavior from the Harvard School of Public Health.

Here's What Past Participants Said About SMU:

"Nedra, a social marketing pro, did a great job of simplifying this complex and often misunderstood topic."
- Louise Dabisza, Straightaway Management

"I've been meaning to email you all year to thank you for the inspiration I got from Social Marketing University '08."
- Jessica Stuart, Pro Bono Net

"I left with the information I need to enter the social marketing/media world for our nonprofit's needs."
- Megan Fairweather, Fred Hutchinson Cancer Research Center

"A great introduction to social marketing concepts and practices."
- Jon Corsiglia, National Oceanic and Atmospheric Administration

Registration and Fees

Seats for the training are limited, so reserve your place now!
Registration fees are as follows:

EARLY REGISTRATION (by July 16, 2010)
Individual - $195
Student - $125

STANDARD REGISTRATION (after July 16, 2010)
Individual - $225
Student - $145

online event registration
by Regonline

Location

The Omni Hotel at CNN Center
100 CNN Center, Atlanta, Georgia 30303
(404) 659-0000

The training will be held at the Omni Hotel at CNN Center, located in the heart of downtown Atlanta. This is the same location where the National Conference on Health Communication, Marketing and Media will be held. The NCHCMM conference has obtained a discounted rate for its attendees at the Omni Hotel of $140 single or $160 double. These rates are available until July 19, 2010, 5:00 PM Eastern time, or until the block is exhausted, whichever is first.

Reservations can be made by calling OMNI reservations at 1-800-THE-OMNI (1-800-843-6664) or through the online registration site.

Logistical details will be provided with the registration packet.

Contact Information

If you have any questions about the training or if you would like to receive announcements of future trainings, please email training@social-marketing.com or call 310-286-2721.