Social Marketing University - Advanced Course

September 14 - 15, 2009
University of California, Berkeley
Berkeley, CA - in the beautiful San Francisco Bay Area

Register Now! online event registration by RegOnline

Achieve the Next Level of Social Marketing Knowledge and Skills!

Do you already know the basics of social marketing and want to get more in-depth training? Have you attended a previous Social Marketing University workshop and are ready for more?

In this new two-day Social Marketing University Advanced Course, we will move beyond the fundamentals of marketing health and social issues to reach a deeper understanding of social marketing. A focus on much-requested topics like audience segmentation techniques, real-world research and evaluation, effective approaches to behavior change and a full day on using online social media strategically will broaden your ability to create positive health and social change. As always, the goal will be helping you to apply the concepts to your own programs and issues immediately.

If you are new to social marketing, don't worry! We will be offering Social Marketing University Online - a webinar series to get you caught up on the fundamentals - prior to the Advanced Course.

You Should Attend if You Are:

• Someone who wants to create health or social change
• A social marketer looking for new insights
• A professional at a nonprofit/NGO, public agency or other organization working on health, social or environmental issues
• A commercial marketer or social entrepreneur who wants to apply your skills towards changing the world for the better

You Will Receive:

• Two solid days of dynamic training in an intimate setting with noted social marketing expert Nedra Kline Weinreich
• Your own copy of Hands-On Social Marketing: A Step-by-Step Guide (a $64.95 value!)
• Continental breakfast, lunch and afternoon snacks
• The opportunity to purchase one-on-one consulting time with Nedra at a special discounted rate to help your organization implement your plan

You Will Learn:

• Social marketing fundamentals review
• Advanced techniques for understanding and segmenting your audience
• Real-world research and evaluation methods
• How to structure your program and messages to optimize behavior change
• Social media strategy development
• "Rules of the road" for interacting online effectively
• Ins and outs of social media tools
• Using social media for research and evaluation

About Nedra Kline Weinreich

Nedra Kline Weinreich, the president and founder of Weinreich Communications, is widely recognized as an expert in the field of social marketing. She is the author of the classic book "Hands-On Social Marketing: A Step-by-Step Guide" and is a prominent blogger on social marketing issues at the Spare Change blog.

Weinreich Communications is a social marketing consulting firm that assists nonprofits and government agencies with creating positive health and social change. Since 1995, Nedra has provided effective and innovative social marketing services for clients like the CDC, SAMHSA, Public Health Service, National Cancer Institute, Environmental Protection Agency, Department of Energy and numerous state, local and international organizations.

Nedra is a frequent speaker at conferences and trainings, using her expertise to build the knowledge and skills of professionals who want to put social marketing to work for their organizations. She teaches a course on social marketing at UCLA's School of Public Health and earned her Master's degree in Health and Social Behavior from the Harvard School of Public Health.

You Will Receive a Copy of This Book

Here's What Past Participants Said About SMU:

Location

Photo Credit: andydr

Martin Luther King, Jr. Student Union
University of California, Berkeley
Berkeley, CA

Located in the heart of Berkeley on the University of California's famous Sproul Plaza, the ASUC Martin Luther King, Jr. Student Union building is a lively and easily accessible location. The UC Berkeley campus is rich in beauty and history, and is known for its activist roots. Sometimes called "The People's Republic of Berkeley" or "Berzerkeley," the city of Berkeley hosts many shops and restaurants, in addition to tie-dye street vendors. Just across the Bay from San Francisco, Berkeley is easy to get to by car or public transportation, with a BART station in walking distance to the campus. Directions and logistical details will be provided with the registration packet prior to the training.

Hotel Accommodations

We are happy to offer discounted room rates for training attendees at the historic Berkeley City Club Hotel, which is just a few blocks from the event location. Known as architect Julia Morgan's "Little Castle" (she designed Hearst Castle in San Simeon, CA), the Mediterranean-Gothic architecture includes indoor-outdoor courtyards and cozy places to sit in the common areas.

Guest rooms have sweeping views of the San Francisco Bay, the University campus, and Berkeley Hills. Continental breakfast is included. In the spirit of the era, guestrooms do not have televisions (a Television Room is located on the first floor). The hotel also offers free wifi and an indoor, mosaic-tiled swimming pool.

Our discounted group rate is $115/night Sun-Thurs (and $140 Fri-Sat if you wish to extend your stay). Just let them know you are with "Social Marketing University." Reservations must be made by August 6th to guarantee availability. If you wish to know other hotel options or tourist information for the area, we're happy to help.

Registration and Fees

Save big with early-bird pricing! Register and pay by July 31st, and get a 20% discount off the standard rate.

Bring along members of your team and get $50 off of the individual rate for each additional person from your organization who registers.

Seats for the training are limited, so reserve your place now!

EARLY REGISTRATION (by July 31, 2009)
Individual - $395
Each additional registrant from the same organization - $345
Student - $195

STANDARD REGISTRATION (after July 31, 2009)
Individual - $495
Each additional registrant from the same organization - $445
Student - $195

SOCIAL MARKETING UNIVERSITY ONLINE - FUNDAMENTALS WEBINARS
See Webinar descriptions for all details/dates
Single webinar - $39
Series of four webinars - $117

Contact Information

If you have any questions about the training or if you would like to receive announcements of future trainings, please email training@social-marketing.com or call 310-286-2721.

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