Social Marketing University - Foundation Course
The George Washington University
Washington, DC
January 11-13, 2010
January 11-12, 2010 8:30 am - 4:00 pm
including Next Generation Social Marketing Seminar
January 13, 2010, 8:30 am - 12:30 pm
Presented by Weinreich Communications
Co-sponsored by
Public Health Communication & Marketing Program
GWU School of Public Health and Health Services
online event registration by Regonline |
Learn Hands-On Social Marketing with Nedra Kline Weinreich
Bring about change for good!
How do you help people adopt behaviors that will make them healthier and better off? How can you create positive social change?
At Social Marketing University, you will move beyond the usual educational approach to changing health and social behaviors. Using social marketing, you will learn how to persuade individuals to take action for change by addressing the values, needs and desires that motivate them. It's about understanding and connecting with your audience by applying the same effective marketing tools that companies like Nike and Apple use.
Join Nedra Kline Weinreich for this two and a half-day training that will introduce you to the key concepts of social marketing. By the time you leave, you will have an effective social marketing strategy for your own program and the skills to implement it immediately.
Next Generation Social Marketing Seminar
January 13, 2010, 8:30 am - 12:30 pm
Included for Social Marketing University attendees!Separate registration available for seasoned social marketers or others who want to attend only the Next Generation Social Marketing half-day seminar.
Learn about social media for social marketers - how you can use social media strategies and tools to bring about behavior change with your program. We'll discuss blogs, Twitter, social network sites and more.
You Should Attend if You Are:
- Someone who wants to create health or social change
- A professional at a nonprofit/NGO, public agency or other organization working on health or social issues
- A commercial marketer who wants to apply your skills towards changing the world for the better OR
- A student interested in the field of social marketing
You Will Receive:
- Two and a half solid days of dynamic training in an intimate setting with noted social marketing expert Nedra Kline Weinreich
- Your own copy of "Hands-On Social Marketing: A Step-by-Step Guide" (a $67.95 value!)
- Continental breakfast, lunch and afternoon snacks
- The opportunity to purchase one-on-one consulting time with Nedra at a special discounted rate to help your organization implement your plan
You Will Learn:
- How social marketing uses commercial marketing tools to create behavior change
- How to think like a social marketer
- How to segment and understand your audience
- How to develop a strategy using the 8 Ps of the social marketing mix
- How to follow the social marketing process to develop an effective program
- How to conduct audience research, including an in-depth discussion of focus groups
- How to craft persuasive messages
- How to evaluate social marketing programs
- How to use cutting-edge technologies to put the new media to work for you
- How to get the most out of your social marketing budget -- even if it's small
About Nedra Kline Weinreich
Nedra Kline Weinreich, the president and founder of Weinreich Communications, is widely recognized as an expert in the field of social marketing. She is the author of the classic book "Hands-On Social Marketing: A Step-by-Step Guide" and is a prominent blogger on social marketing issues at the Spare Change blog.Since starting Weinreich Communications in 1995, Nedra has provided effective and innovative social marketing services for clients like the US Substance Abuse and Mental Health Administration, Public Health Service, National Cancer Institute, Environmental Protection Agency, Department of Energy and numerous state, local and international organizations.
Nedra is a frequent speaker at conferences and trainings, using her expertise to build the knowledge and skills of professionals who want to put social marketing to work for their organizations. She teaches a course on social marketing at UCLA's School of Public Health and was adjunct faculty at Georgetown University. Nedra earned her Master's degree in Health and Social Behavior from the Harvard School of Public Health. Weinreich Communications is a social marketing consulting firm that assists nonprofits, government agencies and other organizations with creating positive health and social change via social marketing and social media.
You Will Receive a Copy of This Book
Hands-On Social Marketing: A Step-by-Step Guide
by Nedra Kline Weinreich
(Full training participants only. Seminar participants can order a discounted copy during registration.)
Here's What Past Participants Said About SMU:
"Nedra, a social marketing pro, did a great job of simplifying this complex and often misunderstood topic."- Louise Dabisza, Straightaway Management
"I've been meaning to email you all year to thank you for the inspiration I got from Social Marketing University '08."
- Jessica Stuart, Pro Bono Net
"Very clear information on a potentially complex topic."
- Nora Whitcher, Marketing and Research Services
"SMU was very focused on integrating social marketing with commercial marketing and helping me understand how to apply what Nedra taught to our marketing plans and strategies."
- Candis DePalma, Aspire
Registration and Fees
Seats for the training are limited, so reserve your place now!Registration fees are as follows:
EARLY REGISTRATION (by December 11, 2009)
Individual - $495
Each additional registrant from the same organization - $395
Student - $225
Next Generation Social Marketing Seminar Only - $95
STANDARD REGISTRATION (after December 11, 2009)
Individual - $595
Each additional registrant from the same organization - $495
Student - $295
Next Generation Social Marketing Seminar Only - $195
online event registration by Regonline |
Location
The George Washington UniversityWashington, DC 20037
The training will be held at the George Washington University, located in the heart of Washington, DC and easily accessible by public transportation or car. Location and logistical details will be provided with the registration packet.
Hotel Information
The George Washington University Inn824 New Hampshire Ave., NW
Washington, DC 20037
(800) 426-4455
A limited number of rooms have been reserved at a discounted rate for training attendees at the George Washington University Inn, just a couple of blocks from the campus and the Metro station. To book your room at the discounted rate (Weekend: $89, one bedroom suite $129; Weekday: $139, one bedroom suite $179), please call the Inn and let the Reservations Department know you are with Social Marketing University. Book early because available rooms at the guaranteed rate are limited, and any remaining rooms in the block will be released on
The George Washington University Inn is situated on a quiet, tree-lined street in the prestigious residential neighborhood of historic Foggy Bottom. The hotel offers elegant, comfortable traditional rooms and suites with amenities such as complimentary continental breakfast, free high-speed internet, complimentary access to Bally Total Fitness, kitchenettes, and complimentary daily newspaper delivery.
Contact Information
If you have any questions about the training or if you would like to receive announcements of future trainings, please email training@social-marketing.com or call 310-286-2721.
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Upcoming Trainings
SMU Online WebinarsSummer 2009
Social Marketing University (Foundation Course)
Washington, DC
January 11-13, 2010
Social Marketing University (Advanced Course)
Los Angeles, CA
Spring 2010
© Weinreich Communications 2009