Hands-On Social Marketing Trainings

Attend one of our social marketing trainings and you will leave with a comprehensive plan for how to proceed with your program. We offer training workshops on topics ranging from an introduction to social marketing to more advanced topics such as social marketing research and use of cutting-edge marketing technologies. Depending upon your organization's specific needs, we can customize a workshop's length and topics for you.

Nedra Kline Weinreich is a frequent keynote speaker and workshop leader at conferences of all kinds. She can provide a session of any desired length for your meeting or conference. Training programs can be offered onsite at your location or we can coordinate the training logistics at an offsite facility for you.

Our trainings include:

Social Marketing 101 (half day)
You will learn the main concepts of social marketing and begin applying them to your own program right away. Topics include the social marketing process, audience segmentation and strategy development with the social marketing mix.

Hands-On Social Marketing Workshop (full day)
In addition to covering the topics listed above, you will spend time developing a preliminary strategy for your own program, with feedback provided by the trainer.

Social Marketing University (two days)
Get up-to-speed on social marketing and walk out with a strategy for developing your own social marketing program and the skills to make it happen. You will receive in-depth instruction in all aspects of creating a campaign, from research and strategy development to creating messages and materials.

Do-It-Yourself Research & Evaluation (full day)
Research with your target audience is essential to creating a social marketing campaign that is effective in bringing about behavior change. What research methods should you use? How do you know if you've made a difference? Learn how to plan and run focus groups, conduct surveys, pretest your materials and more!

Beyond Press Releases (half day)
Social marketing programs are much more than advertisements and press releases. In this workshop, you will learn how to get your messages out through the news, entertainment and online media, and to take advantage of new public relations opportunities.

Next-Gen Social Marketing (half day)
The internet has opened up new opportunities for social marketers to reach and research their audiences. This workshop will introduce cutting edge methods such as viral/word-of-mouth marketing, blogs, mobile text messaging, podcasting and online research.