Social Marketing University Online

Social Marketing Webinars

Watch for new series on Advanced Social Marketing Topics coming in February!

Join Nedra Weinreich in these archived series of webinars that discuss the fundamentals of social marketing and how to effectively use social media in your social marketing and other outreach activities. These sessions focus on the most-requested topics to give you a solid foundation in how to use social marketing and social media for your own program and issues. Each webinar is a recorded slidecast of a live event, and includes a link to the synchronized slides and audio, as well as links to download the PowerPoint slides and audio files separately. See below for detailed descriptions of each webinar.

You can purchase any one or more of the webinars, and if you purchase the full series you will get four for the price of three!

Why attend Social Marketing University Online?

• You will receive an intensive training in the fundamentals of social marketing and social media that you can start to apply to your program immediately.
• SMU Online is an opportunity to learn from Nedra Weinreich, a noted expert who has worked in the field for many years, and benefit from her experience.
• Attend from anywhere – at work, home or on the road, even from outside the United States.
• You will have access to the webinar recording to review as many times as you like at your convenience.

You Should Attend if You Are:

• Someone who wants to create health or social change
• A professional at a nonprofit/NGO, public agency or other organization working on health, social or environmental issues
• A commercial marketer or social entrepreneur who wants to apply your skills towards changing the world for the better, OR
• Anyone who wants to learn more about using social marketing or social media.

Social Marketing Fundamentals Series (Archives)

Social Media for Social Marketers Series (Archives)

Webinar #1: Designing a Social Media Strategy for Change

Don’t jump into using tools like Twitter, blogs or Facebook without having a strategy to guide how you should use it most effectively. This 60-minute webinar will help you understand how to create a social media strategy for your program. We will discuss the social media “rules of the road” as well as strategic questions of objectives, target audience, capacity, tools and tactics, and metrics.

Webinar #2: Blogging and Beyond - Tools to Build Your Movement

This 60-minute webinar will help you move from a “campaign” mindset to building a movement using social media. We’ll discuss the details of how to use tools like blogs, social networks, Twitter, videos and more to engage your target groups and move them to action.

Webinar #3: Twitteracy for Social Marketers

Lately you can’t read the news or watch TV without running into a mention of Twitter – the online microblogging site. When used strategically, Twitter can be an invaluable tool for networking, information filtering, tapping into a human search engine, and for reaching your target groups. This 60-minute webinar will cover the whats, whys and hows of Twitter for people who want to use it for health or social change.

Webinar #4: Monitoring and Evaluating Social Media

Social media tools like blogs, Twitter and social networks are not just useful for communicating with the groups you want to reach. They are also valuable as "listening" tools to pick up information about news, opinions and trends on the issues you care about. This 60-minute webinar will demonstrate how to easily set up a social media monitoring system as well as discussing methods for evaluating your own social media efforts.

About Nedra Kline Weinreich

Nedra Kline Weinreich, the president and founder of Weinreich Communications, is widely recognized as an expert in the field of social marketing. She is the author of the classic book "Hands-On Social Marketing: A Step-by-Step Guide" and is a prominent blogger on social marketing issues at the Spare Change blog.

Weinreich Communications is a social marketing consulting firm that assists nonprofits and government agencies with creating positive health and social change. Since 1995, Nedra has provided effective and innovative social marketing services for clients like the CDC, SAMHSA, Public Health Service, National Cancer Institute, Environmental Protection Agency, Department of Energy and numerous state, local and international organizations.

Nedra is a frequent speaker at conferences and trainings, using her expertise to build the knowledge and skills of professionals who want to put social marketing to work for their organizations. She teaches a course on social marketing at UCLA's School of Public Health and earned her Master's degree in Health and Social Behavior from the Harvard School of Public Health.

Registration and Fees

Purchase single webinars as you desire, or the full series of four webinars. When you register for the series, you will receive four webinars for the price of three!

ARCHIVED WEBINARS
Single webinar - $29
Series of four webinars - $87

If you purchase archived webinars, you will receive the link to view the slidecast (audio synched with the PowerPoint slides), as well as the opportunity to download the slides and the audio as an MP3 file. You will receive the link within approximately one business day, and often sooner (this is sent out manually).

Contact Information

If you have any questions about the webinars or if you would like to receive announcements of future webinars and trainings, please email training@social-marketing.com or call 310-286-2721.

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