Social Marketing University® Online
Social Marketing Webinars
New Hands-On Social Marketing Webinar Series Coming
January 11 - February 22, 2011!
Join Nedra Weinreich for an all-new webinar series that delves into more advanced topics on how to develop social marketing programs designed to create positive health, social or environmental behavior change. The series of four webinars will focus on the social marketing process, audience research and segmentation, behavior change strategies and social marketing evaluation.
In addition, archived webinars from previous series discuss the fundamentals of social marketing and how to effectively use social media in your social marketing and other outreach activities. These sessions focus on the most-requested topics to give you a solid foundation in how to use social marketing and social media for your own program and issues. Each webinar is a recorded slidecast of a live event, and includes a link to the synchronized slides and audio, as well as links to download the PowerPoint slides and audio files separately. See below for detailed descriptions of each webinar.
You can purchase any one or more of the webinars, and if you purchase a full series you will get four for the price of three!
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Why attend Social Marketing University Online?
- You will receive an intensive training in the concepts and practice of social marketing, as well as social media topics, that you can start to apply to your program immediately.
- SMU Online is an opportunity to learn from Nedra Weinreich, a noted expert who has worked in the field for many years, and benefit from her experience.
- Attend from anywhere -- at work, home or on the road, even from outside the United States.
- Participation in the webinars is easy! All you need is an internet connection (no software to download) and a phone line (toll-free from the US). You can even connect to the audio through your computer using Skype for free.
- You will have access to the webinar recording to review as many times as you like at your convenience.
You Should Attend if You Are:
- Someone who wants to create health or social change
- A professional at a nonprofit/NGO, public agency or other organization working on health, social or environmental issues
- A commercial marketer or social entrepreneur who wants to apply your skills towards changing the world for the better, OR
- Anyone who wants to learn more about using social marketing or social media.
Hands-On Social Marketing Webinar Series
Webinar #1: Social Marketing Step-by-StepTues, January 11, 2011, 11:00 am PST / 2:00 pm EST / 7:00 pm GMT
This 60-minute webinar lays out the process of developing an effective social marketing program by following six key steps. Following this clear process, you will ensure that your program is developed and implemented systematically and strategically.
Webinar #2: Understanding and Segmenting Your Audience
Tues, January 25, 2011, 11:00 am PST / 2:00 pm EST / 7:00 pm GMT
This 60-minute webinar will discuss how to select the target audience(s) you will address with your social marketing program and the various types of research methods you can use to understand what motivates them.
Webinar #3: Behavior Change Tricks of the Trade
Tues, February 8, 2011, 11:00 am PST / 2:00 pm EST / 7:00 pm GMT
This 60-minute webinar presents an assortment of methods you can draw from to help your audience adopt positive or healthy behaviors. We'll discuss various behavior change theories, the use of fear appeals, the design approach and more.
Webinar #4: Real-World Social Marketing Research and Evaluation
Tues, February 22, 2011, 11:00 am PST / 2:00 pm EST / 7:00 pm GMT
This 60-minute webinar focuses on how to conduct research to plan and evaluate your social marketing program. While many feel evaluation is the most challenging part of social marketing, this webinar will give you the confidence to tackle a design for your program.
Social Marketing Fundamentals Series (Archives)
Webinar #1: Change for Good - Using Social Marketing to Make a DifferenceThis 60-minute webinar introduces how to apply marketing concepts to health and social issues to move beyond the usual educational approach to changing behaviors. We talk about how to persuade individuals to take action for change by addressing the values and desires that motivate them, as well as the 'Ten Commandments' of social marketing that you can put into practice in your program immediately.
Webinar #2: Building An Effective Social Marketing Strategy
This 60-minute webinar covers the key elements of a social marketing strategy that works. We discuss how to narrow down your goals and objectives, segment your target audience, and apply the '8 Ps' of the social marketing mix to your program or issue.
Webinar #3: Creating Social Marketing Messages That Work
This 60-minute webinar discusses how to design messages that resonate and motivate. Drawing on elements of behavior change theory, communication "templates," and branding concepts, you will come out with messaging frameworks you can use for your own programs.
Webinar #4: Social Media for Social Marketers
This 60-minute webinar provides an overview of how you can use social media like blogs, social networks, Twitter and other tools to bring about behavior change. We discuss the new approach that social media requires, and highlight how social marketers are using social media in their programs as a cost-effective strategy to reach their target groups.
Social Media for Social Marketers Series (Archives)
Webinar #1: Designing a Social Media Strategy for ChangeDon't jump into using tools like Twitter, blogs or Facebook without having a strategy to guide how you should use it most effectively. This 60-minute webinar will help you understand how to create a social media strategy for your program. We will discuss the social media 'rules of the road' as well as strategic questions of objectives, target audience, capacity, tools and tactics, and metrics.
Webinar #2: Blogging and Beyond - Tools to Build Your Movement
This 60-minute webinar will help you move from a “campaign” mindset to building a movement using social media. We’ll discuss the details of how to use tools like blogs, social networks, Twitter, videos and more to engage your target groups and move them to action.
Webinar #3: Twitteracy for Social Marketers
Lately you can't read the news or watch TV without running into a mention of Twitter--the online microblogging site. When used strategically, Twitter can be an invaluable tool for networking, information filtering, tapping into a human search engine, and for reaching your target groups. This 60-minute webinar will cover the whats, whys and hows of Twitter for people who want to use it for health or social change.
Webinar #4: Monitoring and Evaluating Social Media
Social media tools like blogs, Twitter and social networks are not just useful for communicating with the groups you want to reach. They are also valuable as "listening" tools to pick up information about news, opinions and trends on the issues you care about. This 60-minute webinar will demonstrate how to easily set up a social media monitoring system as well as discussing methods for evaluating your own social media efforts.
About Nedra Kline Weinreich
Nedra Kline Weinreich, the president and founder of Weinreich Communications, is widely recognized as an expert in the field of social marketing. She is the author of the classic book "Hands-On Social Marketing: A Step-by-Step Guide" and is a prominent blogger on social marketing issues at the Spare Change blog.
Weinreich Communications is a social marketing consulting firm that assists nonprofits and government agencies with creating positive health and social change. Since 1995, Nedra has provided effective and innovative social marketing services for clients like the CDC, SAMHSA, Public Health Service, National Cancer Institute, Environmental Protection Agency, Department of Energy and numerous state, local and international organizations.
Nedra is a frequent speaker at conferences and trainings, using her expertise to build the knowledge and skills of professionals who want to put social marketing to work for their organizations. She teaches a course on social marketing at UCLA's School of Public Health and earned her Master's degree in Health and Social Behavior from the Harvard School of Public Health.
Registration and Fees
Purchase single webinars as you desire, or the full series of four webinars. When you register for the series, you will receive four webinars for the price of three!
SOCIAL MARKETING UNIVERSITY ONLINE WEBINARS (Hands-On Social Marketing Series)
Single webinar - $49
Series of four webinars - $147
ARCHIVED WEBINARS
Single webinar - $29
Series of four webinars - $87
After registration, you will receive confirmation of your spot in the webinar. You will receive the phone number and URL access information for the webinar approximately one week prior to each event. Webinar fees are nonrefundable. However, if you give us 24 hours notice that you will not be able to attend a webinar you have purchased, you may apply the fee to another in the series. No-shows will not receive a refund, but you will still have access to the archived recording of the webinar to view at your convenience. Webinar purchase is for one computer/phone connection, but you can have as many people listen in together as you'd like.
You may purchase the full series at any point to receive the discount and access to all four webinars, even if the series has already started. You will be able to access the archived webinars in the series for those that you missed live.
If you purchase archived webinars, you will receive the link to view the slidecast (audio synched with the PowerPoint slides), as well as the opportunity to download the slides and the audio as an MP3 file. You will receive the link within approximately one business day, and often sooner (this is sent out manually).
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Contact Information
If you have any questions about the webinars or if you would like to receive announcements of future webinars and trainings, please email training@social-marketing.com or call 310-286-2721.
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