Marketing Links
Advertising
World
Extensive
collection of advertising-related links from the University of
Texas at Austin.
Marketing and Marketing Research Homepage
Links to journals, professional associations,
academic marketing departments and more from Tilburg University
Guerrilla
Marketing Online
A site by the authors of the "Guerrilla
Marketing" series of books. You can choose from a long list
of articles, or sign up to receive daily or weekly guerrilla
marketing tips.
PR Links on the Internet
Public Relations Society of
America's links
TIMER Advertising/PR Resources
Click on "Marketing" link
Public
Relations 101
An introduction to PR from the Tampa chapter
of the Public Relations Society of America.
Publicity Primer
A
useful guide to getting publicity for your organization.
Expert PR Newsletter
Current
issue from MediaMap.com
Media
Jumpstation
A launch pad to over 3,000 magazines, journals
and trade publications.
Mediapost
Contact Directory
An advertising and media interactive directory
with over 15,000 industry contacts.
Radio
Marketing Guide and Fact Book for Advertisers
Radio Advertising Bureau's information on advertising
on the radio.
The
Green Book
International Directory of Marketing Research
Companies and Services, including focus group services.
Quirks
Marketing Research Review
A
one-stop source of information on marketing research, including
articles, a glossary of marketing terms and a SourceBook of 5,500
research providers.
Gebbie
Press
A directory of television, radio and print outlets,
as well as PR and marketing firms on the web.
Media Resource Center
Useful
links to advertising-related tools and organizations from the
Standard Rate and Data Service (SRDS).
MediaFinder
A searchable database of over 90,000 print publications,
from newsletters to catalogs, that you can use to reach your
target audience.
The
List of Marketing Lists
Marketing-related
mailing and discussion lists
Sources of Data on Audience Media
Habits:
Know
This: Marketing Virtual Library
An
extensive list of links relating to every aspect of marketing.
AMIC
Advertising Media Internet Center
"Practical
Information for Advertising Professionals"
USAToday AD TRACK Index
Results from a weekly poll conducted jointly
with USA TODAY and Louis Harris and Associates to determine the
effectiveness of major advertising campaigns.
Marketing for Nonprofits
FAQ from the Internet Nonprofit Center
Advertising Terms and Definitions
From a useful advertising site called Ad-Up.com
PRIZM
clusters in your neighborhood
Type
in your zip code and see the five most prevalent PRIZM clusters
in your area. Claritas has segmented the US into 62 clusters,
describing distinct lifestyle types. This is a good way to get
a feel for how segmentation works, using your neighborhood as
an example.
MarcommWise
Offers marketing communications articles, news,
resource links, forums, book reviews, profitability calculators
and a vendor directory.
Caseplace.org
An online searchable
database of business case studies and supplementary teaching
materials that will enable business school faculty to integrate
discussion of pressing social and environmental issues into the
MBA curriculum.
Adland
"A commercial-laden delirium of heaven and hell
for advertising addicts 'round the world." For $2.00, you
can get access to over 10,000 television commercials in their
ad archive.
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