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Supercharge Your Social Impact:
Using Social Marketing for Behavior Change

This free eBook will help you get started using marketing and behavioral science
to design behavior change for good.

Cover of Supercharge Your Social Impact: Using Social Marketing for Behavior Change eBook

Want to make sure your time and resources are making a real difference in the world? Social marketing is a proven approach to health and social change, based on behavioral science, that you can apply to your program immediately.

This 22-page eBook covers:

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  • Key principles of using marketing to create broad social impact

  • How to use marketing techniques and behavioral science to learn about your audience and create a program that moves them to take action

  • Social marketing strategy worksheet leading you through the development process

  • Social marketing career guide and extensive resource list for next steps

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Designed for nonprofits/NGOs, public sector agencies

and others working for positive health and social change

Available in English, espanõl & português!

Your personal information will be kept secure and not shared with third parties. You'll be added to my mailing list to receive very infrequent news and resources, and you can unsubscribe at any time.

Nedra Weinreich photo

About Nedra Kline Weinreich


Nedra has 30 years of experience helping nonprofits/NGOs, public agencies and other organizations to create positive change on health and social issues. She is President of Weinreich Communications and the author of the widely used book Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good. She has trained thousands through Social Marketing University®, at conference workshops and as faculty at the UCLA Fielding School of Public Health. Her clients include the US Centers for Disease Control and Prevention (CDC), International Federation of Red Cross/Red Crescent Societies, World Food Programme, Nature Conservancy, Microsoft and many other changemakers.

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