Social Marketing Links

The Social Marketing Network
Health Canada's excellent site includes introductory information, presentations, case studies, tutorials, bibliographies and links to other sites.

The Social Marketing Concept
Novartis Foundation for Sustainable Development

The Social Marketing Institute
An organization to advance the science and practice of social marketing.

SOC-MKTG Listserver
An e-mail list for social marketers to share information, ask questions and offer comments. Run by Dr. Alan Andreasen at Georgetown University.
To be placed on the list, click on "SOC-MKTG" above and send an e-mail message with the following in the body of the message: subscribe soc-mktg yourname with your name in place of "yourname."

Social Marketing Quarterly
Journal published by Taylor & Francis

Social Marketing in Public Health Conference/Field School
An annual conference run by the University of South Florida

American Social Marketing Association
Website may not be active yet. For more information about the association contact Susan Kirby at susan@kirbyms.com To subscribe to ASMA's new listserv, send an e-mail to asma-request@epm.ucdavis.edu and write "subscribe" in the subject line.

"Best of Breed" (pdf)
Annotated Bibliography of Social Marketing Resources
Extensive current and historical references from Health Canada.

Digital Workshop
Out of the box thinking on social marketing from Bob Belinoff

What is Social Marketing?
Population Services International

Demographic Market Research/Social Marketing in Prevention
Article on how desktop demographic software can be used in the social marketing of drug abuse prevention programs from the Indiana Prevention Resource Center.

Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
Publication from the Higher Education Center on Alcohol and Other Drug Problems at the Education Development Center.

Are Social Marketing Partnerships A New Imperative?
Article from the CharityVillage Library Research Section.

Social Marketing: Persuasive Communication of Public Health
Article by Jerry Jaker, President, Minnesota Institute of Public Health.

Using Social Marketing to Foster Environmentally Friendly Behavior
Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency).

The Values and Benefits of Parks and Recreation: A Social Marketing Strategy, 1990-95
A Report to the National Values and Benefits Task Group, Ottawa, Canada.

Marketing's Potential for Traffic Safety: Under or Over Stated?
Article with social marketing implications.

Substance Abuse Prevention Institute Courses:

Social Marketing and Health Communications
A theory paper from CSAP

Center for Substance Abuse Prevention Technical Assistance Bulletins

Fact sheets about various aspects of developing communications materials, some available online and others can be ordered free of charge. Topics include Identifying the Target Audience, Communicating Appropriately With Asian and Pacific Islander Audiences, Careful Concept Development Paves the Way to Effective Prevention Materials, You Can Avoid Common Errors As You Develop Prevention Materials, You Can Use Communications Principles To Create Culturally Sensitive and Effective Prevention Materials and other titles.

The Values and Lifestyles (VALS) Program
SRI offers an interesting model for segmenting your audience based on their attitudes and values.

The Ad Council
Information on social marketing campaigns produced by the Ad Council and information on how they may be able to assist you.

Ad Honorem
Advertising for Nonprofit Organizations (from Argentina)

Planning a Social Marketing Campaign Involves Six Steps
Indiana Prevention Resource Center article

Third Generation Social Marketing Approach (pdf file)
New model of social marketing from The Futures Group

A Synopsis of Social Marketing
A paper from the Centre for Social Marketing, University of Strathclyde, Scotland

Changing the Attitudes and Behaviours of Men through Social Marketing
Case studies from the International Council on Management of Population Programmes

Media Campaign Resource Center for Tobacco Control
Offers television, radio, print and billboard ads for tobacco control, as well as assistance in using them in an advertising campaign.

CDC Health Communication Campaigns
Information on campaign materials available from the CDC on various topics

Public Service Advertising Research Center
An on-line information library dedicated to public service advertising

Award-Winning Public Service Campaigns
Silver Anvil Award winners from the Public Relations Society of America. In the search criteria, select "all" years and "public service" as the category for the search.

Social Marketing for Healthy Norms
The Montana Social Norms Project

Medialink
Press releases on public service announcement campaigns

Population Health Social Marketing
Provides information on social marketing campaigns undertaken within the Population Health Division of the Australian government. The focus of these campaigns include alcohol, tobacco and illicit drug use, breast and cervical cancer, and childhood immunisation.

AED Center for Social Marketing and Behavior Change
Academy for Educational Development

Cause-Related Marketing Comes of Age in 2003
Article by Porter/Novelli's David Zucker in "Inside Corporate Philanthropy"

Center for Advanced Studies in Nutrition and Social Marketing, University of California, Davis
Site includes a video library, extensive bibliography and info on social marketing

Socialtec
Brazilian social marketing website (in Portuguese)

Tools of Change
A social marketing planning toolkit promoting "health and environmental citizenship"

Speaker Handouts from the 2003 Social Marketing in Public Health Conference
A variety of topics, all in pdf format

Social Marketing Skills Training
From CSAP's Central Center for the Application of Prevention Technologies

Social Marketing Training
Training offered by Northeast CAPT
Distance Learning option

Robert Wood Johnson Turning Point Social Marketing Collaborative
Presentations, resource guides, other publications on social marketing. Also has instructions on how to get a free CDCynergy Social Marketing Edition CD-ROM.

National Training Collaborative for Social Marketing
Social marketing training sessions and other online resources

Cause Marketer.com
The companion website to Richard Earle's book "The Art of Cause Marketing."

Social Marketing Organizations/Job Links