Hands-On Social Marketing: A Step-by-Step Guide

Reviews of Hands-On Social Marketing

"Hands-On Social Marketing demystifies the process of developing and implementing a social marketing campaign. Nedra Kline Weinreich translates the concepts of social marketing into a clear, step-by-step process that almost anyone can follow."
-- Karen Bernstein , Project Director,
Los Angeles County STD Program

From Amazon.com:

5 Stars - Made-to-Order for Social Marketers
Reviewer: Chris Forbes "MinistryMarketingCoach.com" (Oklahoma)
This work book is chock-filled with practical help for preparing an effective social marketing plan. I enjoyed the easy-to-use forms. Many great ideas for applying social marketing too. It's so hard to find resources that relate to the unique nature and challenges of this kind of marketing. If you are a non-profit change oriented social marketer you need this book on your shelf!

5 Stars - Terrific resource for nonprofits
Reviewer: Susan Hills (Burke, VA United States)
I have used this resource with clients who have few resources and little experience in social marketing. It is a well written guidebook that explains the steps in developing social marketing strategies and provides well constructed worksheets. The book is extremely enlightening for organizations who are doing this for the first time or who cannot afford high-priced consultants. As a writer without much social marketing background, it helped me help my clients. It might be worth noting that the reference is designed for U.S. use and cites resources only available here, but I still found the basic approach helpful for an overseas client.

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