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Social Marketing Bookstore
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Bookstore
Sections
Social
Marketing
Health Communication
Behavior Change
General Marketing
Market Segmentation
Advertising
Public Relations
Market Research
Social
Marketing
Hands-On
Social Marketing: A Step-by-Step Guide
by Nedra Kline Weinreich
Sage Publications (June 1999)
For more information about
this book, see the description on this
site.
Marketing
Social Change: Changing Behavior to Promote Health, Social Development,
and the Environment
by Alan R. Andreasen
Hardcover, Jossey-Bass
Publishers (October 1995)
Ethics in Social Marketing
by Alan R. Andreasen (Editor)
Georgetown Univ Press (March
2001)
Social
Marketing: Improving the Quality of Life
by Philip Kotler, Ned Roberto, Nancy Lee
Paperback, Sage Publications;
2nd edition (March 2002)
Social
Marketing : Theoretical and Practical Perspectives
Edited by Marvin E. Goldberg,
Martin Fishbein, Susan Middlestadt
Hardcover, Lawrence Erlbaum Associates (April
1997)
Marketing
Public Health: Strategies to Promote Social Change
by Michael Siegel, Lynne
Doner
Hardcover,
Aspen Publishers (May 1998)
Social
Marketing : Strategies for Changing Public Behavior
by Philip Kotler, Eduardo
L. Roberto
Hardcover,
Free Press (September 1989)
Marketing Health Behavior: Principles, Techniques,
and Applications
by
Lee W Frederiksen (Editor)
Plenum
Publishers, Hardcover (June 1984)
Marketing the Public Sector: Promoting the
Causes of Public and Nonprofit Agencies
by Seymour H. Fine
Transaction Publishers, Paperback Reprint
edition (April 1992)
Let
Every Child Be Wanted : How Social Marketing Is Revolutionizing
Contraceptive Use Around the World
by Philip D. Harvey
Hardcover, Auburn House (December 1999)
Entertainment-Education: A Communication
Strategy for Social Change (Lea's Communication Series)
by Arvind Singhal, Everett
M. Rogers
Hardcover,
Lawrence Erlbaum Assoc (September 1999)
Art
of Cause Marketing: How to Use Advertising to Change Personal
Behavior and Public Policy
by
Richard Earle
Hardcover
(April 2000)
Fostering
Sustainable Behavior : An Introduction to Community-Based Social
Marketing (Education for Sustainability Series)
by Doug McKenzie-Mohr,
William Smith
Paperback,
New Society Pub (June 1999)
Brand
Spirit : How Cause Related Marketing Builds Brands
by Hamish Pringle, Marjorie
Thompson
Hardcover,
John Wiley & Son Ltd (June 1999)
Common
Interest, Common Good : Creating Value Through Business and Social
Sector Partnerships
by
Shirley Sagawa, Eli Segal
Harvard
Business School Pr (December 1999)
Cause
Related Marketing: Who Cares Wins
by Sue Adkins
Paperback, Butterworth-Heinemann (Trd) (February
2000)
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Health
Communication
Designing Health Messages : Approaches
from Communication Theory and Public Health Practice
Edited by Edward Maibach,
Roxanne Louiselle Parrott
Sage
Publications (February 1995)
How
do you design an effective message for a health campaign? Designing
Health Messages explores this question from both theoretical
and practical perspectives. The contributors, all well-known
for cutting-edge research in their field, demonstrate the necessity
of basing message design decisions on appropriate theories of
human behavior and communication effectiveness by synthesizing
and integrating knowledge and insights from communication and
health behavior change. The first section covers theory-driven
approaches and includes content and linguistic considerations,
the role of fear in content and using positive affect. Part II
discusses audience-centered strategies and looks at the "America
Responds to AIDS" campaign and the "5 a Day for Better
Health" program. This comprehensive volume concludes with
recent developments and policy and administrative practices for
health message design.
Click
here to order this book in hardcover
Click
here to order this book in paperback
Health
Communication
Edited
by Phyllis Tilson Piotrow, D. Lawrence Kincaid, Jose G. Rimon
II, Everett M. Rogers
Greenwood
Publishing Group (October 1997)
Click
here to order this book in hardcover
Click
here to order this book in paperback
Designing
Health Communication Campaigns: What Works?
by Thomas E. Backer, Everett M. Rogers,
Pradeep Sopory
Sage
Pubns, Paperback (June 1992)
Organizational Aspects of Health Communication
Campaigns: What Works?
by
Thomas E. Backer, Everett M. Rogers (Editors)
Sage Pubns (May 1993)
Click
here to order this book in hardcover
Click
here to order this book in paperback
Health
Communication: Theory and Practice
by Gary L. Kreps, Barbara C. Thornton
Waveland Press, Paperback
2nd edition (May 1992)
Media
Advocacy and Public Health: Power for Prevention
by Lawrence Wallack, Lori
Dorfman, David Jernigan, Makani Themba
Sage Pubns (October 1993)
Click
here to order this book in hardcover
Click
here to order this book in paperback
Health
Communication: Strategies for Health Professionals
by Peter G. Northouse,
Laurel L. Northouse
Appleton
& Lange, Paperback 3rd edition (September 1997)
Promoting Health in Multicultural Populations:
A Handbook for Practitioners
by Robert M. Huff, Michael V. Kline (Editors)
Sage Pubns (November 1998)
If you are involved in
health promotion and have been seeking a guide for working with
cultures other than your own, this is it! In Promoting Health
in Multicultural Populations, professors Robert M. Huff
and Michael V. Kline have put together an indispensable resource
that offers not only a wealth of information and examples about
specific cultural groups in North America but also assessment
and implementation guidelines for promoting health to any cultural
community. The first part of this handbook explores the context
of culture, cross-cultural concepts of health and disease, conceptual
approaches to multicultural health promotion, and suggestions
for planning health promotion for multicultural populations.
Subsequent parts discuss Hispanic/Latino, African American, American
Indian and Alaska Native, Asian American, and Pacific Islander
populations. Each of these parts comprises three chapters describing
the characteristics of the population, providing guidelines for
practice and offering a case study that demonstrates the points
made previously in the section. The book concludes with an examination
of the editors' cultural assessment framework and a look at the
future of multicultural health promotion and disease prevention.
Order Promoting
Health in Multicultural Populations in hardcover.
Order Promoting Health
in Multicultural Populations in paperback.
Mass
Communication and Public Health: Complexities and Conflicts
by Charles Atkin, Lawrence
Wallack (Editors)
Sage
Pubns, Paperback (October 1990)
Information Campaigns: Balancing Social
Values and Social Change
by
Charles T. Salmon (Editor)
Sage
Pubns, Paperback (December 1989)
Reporting
on Risks: The Practice and Ethics of Health and Safety Communication
by Jim Willis, Albert Adelowo
Okunade
Praeger
Publishers, Paperback (July 1997)
AIDS: A Communication Perspective
by Timothy Edgar, Mary
Anne Fitzpatrick, Vicki S. Freimuth (Editors)
Lawrence Erlbaum Assoc, Hardcover (September
1992)
Health
in the Headlines: The Stories Behind the Stories
by Stephen Klaidman
Oxford Univ Press, Hardcover
(September 1991)
Communication for Health and Behavior Change:
A Developing Country Perspective
by Judith Allen Graeff, John P. Elder, Elizabeth
Mills Booth
Jossey-Bass
Publishers, Hardcover (October 1993)
Directing Health Messages Toward African
Americans: Attitudes Toward Health Care and the Mass Media
by Judith L. Sylvester
Garland Publishers, Hardcover
(March 1998)
Public Communication Campaigns
by Ronald E. Rice, Charles
K. Atkin (Editors)
Sage
Pubns, Paperback Reprint edition (June 1989)
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Behavior
Change
Health
Behavior and Health Education: Theory, Research, and Practice
by Karen Glanz, Frances
Marcus Lewis, Barbara K. Rimer (Editors)
Jossey-Bass Publishers, Hardcover 2nd edition
(November 1996)
Health Behavior Change: A Guide for Practitioners
by Stephen Rollnick, Pip
Mason, Chris Butler
Churchill
Livingstone (June 1999)
Diffusion
of Innovations
by
Everett M. Rogers
Free
Press, Paperback 4th edition (May 1995)
Changing
for Good
by
James O. Prochaska, John C. Norcross, Carlos C. Diclemente
Avon Books, Paperback Reprint
edition (September 1995)
Self-Efficacy: The Exercise of Control
by Albert Bandura
W H Freeman & Co.,
Paperback (March 1997)
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General
Marketing
Unleashing
the Ideavirus
by
Seth Godin, Malcolm Gladwell
Do
You Zoom, Inc. (September 2000)
You
can also download the book free of charge from the website at
http://www.ideavirus.com!
The
Anatomy of Buzz : How to Create Word-Of-Mouth Marketing
by Emanuel Rosen
Doubleday (October 2000)
The
Tipping Point : How Little Things Can Make a Big Difference
by Malcolm Gladwell
Little Brown & Company
(February 2000)
Also
available in paperback
and audiocassette.
Emotional
Branding: The New Paradigm for Connecting Brands to People
by Marc Gobe
Allworth Press (January
2001)
The
Secrets of Word-Of-Mouth Marketing
by George Silverman
AMACOM (April 2001)
The
Guerrilla Marketing Handbook
by Jay Conrad Levinson, Seth Godin
Houghton Mifflin Co, Paperback
(January 1995)
An
invaluable sourcebook for commercial and social marketers alike.
The focus is on low-cost but effective methods for marketing
your product. This book offers tips and resource lists for a
wide-ranging set of topics beyond traditional advertising, including
"mini-media" like business cards, newsletters and gift
certificates; targeted media such as direct mail and catalogs;
promotional methods like contests, point-of-purchase materials
and packaging; use of the telephone from toll-free and 900 numbers
to selling on hold; and other non-media issues such as setting
pricing, choosing a business name and attracting customers through
word of mouth. Every section is full of examples that illustrate
each point. A great resource!
Brand
Spirit : How Cause Related Marketing Builds Brands
by Hamish Pringle, Marjorie
Thompson
John
Wiley & Sons (June 1999)
BRANDchild:
Insights into the Minds of Today's Global Kids: Understanding
Their Relationship with Brands
by Martin Lindstrom, Patricia B. Seybold
Kogan Page Ltd (March 2003)
Brand
Driven: The Route to Integrated Branding Through Great Leadership
by F. Joseph Lepla, Lynn M. Parker
(Editor), Susan V. Davis
Kogan Page Ltd (April 2003)
Marketing
Stripped Bare: An Insider's Guide to the Secret Rules
by Patrick Forsyth, John Stubbs
Kogan Page Ltd (June 2003)
Great Answers to Tough Marketing Questions
by Paul R. Smith, Warren J. Keegan
Kogan Page Ltd; 2nd edition (June 2003)
Marketing Workbook for Nonprofit Organizations
by Gary J. Stern
Amherst H Wilder Foundation,
Paperback (November 1990)
Strategic
Marketing for Nonprofit Organizations
by Philip Kotler, Alan R. Andreasen
Prentice Hall Press, Hardcover
5th edition (December 1995)
Marketing for Health Care Organizations
by Philip Kotler, Roberta
N. Clarke
Prentice
Hall Press, Hardcover (January 1987)
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Market
Segmentation
Market
Segmentation: Using Demographics, Psychographics and Other Niche
Marketing Techniques to Predict and Model Customer Behavior
by Art Weinstein
Probus Pub Co, Hardcover
Revised edition (November 1993)
This
edition of Market Segmentation includes the key elements
that made the first edition the resource for marketing professionals.
Its state-of-the-art demographic and psychographic segmentation
techniques and case studies are completely updated to reflect
the latest data and applications. This expanded edition also
covers international market segmentation and database marketing/single
source data to help analyze market opportunities. Topics include:
the pre-segmented market; physical attributes; statistical software;
segmentation resources; developing global market strategies.
Beyond Mind Games: The Marketing Power of
Psychographics
by
Rebecca Piirto
Amer
Demographics Books, Hardcover (November 1991)
The
Clustered World : How We Live, What We Buy, and What It All Means
About Who We Are
by
Michael J. Weiss
Little
Brown & Company (December 2000)
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Advertising
Creating Advertisements
Hey,
Whipple, Squeeze This : A Guide to Creating Great Ads
by Luke Sullivan
Paperback, John Wiley &
Sons (March 1998)
Advertising
Without an Agency: A Comprehensive Guide to Radio, Television,
Print, Direct Mail, and Outdoor Advertising for Small Business
(2nd edition)
by
Kathy J. Kobliski
Psi
Research - Oasis Press, Paperback (December 2001)
How to Produce Creative Advertising: Proven
Techniques & Applications
by Ann Keding, Thomas Bivins
Natl Textbook Co Trade,
Paperback 2nd edition (March 1992)
How to Create Effective TV Commercials
by Huntley Baldwin
Natl Textbook Co Trade,
Hardcover 2nd edition (March 1989)
Write
Great Ads : A Step by Step Approach
by Erica Levy Klein
John Wiley & Sons, Paperback (February
1990)
A
Whack on the Side of the Head : How You Can Be More Creative
by Roger Von Oech
Warner Books, Paperback
Revised edition (December 1998)
Media Planning and Buying
Introduction to Advertising Media: Research,
Planning, and Buying
by
Jim Surmanek
Ntc
Business Books, Hardcover (December 1992)
Media
Planning : A Practical Guide
by Jim Surmanek
NTC Publishing Group, Paperback 3rd edition
(September 1995)
The Media Handbook/a Complete Guide to Advertising,
Media Selection, Planning, Research & Budgeting
by Helen Katz, Anne Knudsen
Ntc Business Books, Hardcover
(April 1995)
Radio Advertising: The Authoritative Handbook
by Peter Schulberg
Ntc Business Books, Hardcover
2nd edition (February 1996)
Advertising
& Marketing Checklists: 107 Proven Checklists to Save Time
& Boost Advertising Effectiveness
by Ronald B. Kaatz, Anne Knudsen (Editors)
Ntc Business Books, Paperback
2nd edition (September 1994)
How
to Get Big Results from a Small Advertising Budget
by Cynthia S. Smith
Citadel Pr, Paperback Reprint
edition (October 1995)
Examples of Advertising Campaigns
The
Milk Mustache Book: A Behind-The-Scenes Look at America's Favorite
Advertising Campaign
by
Jay Schulberg
Ballantine
Books, Paperback (October 1998)
Taking a Bite Out of Crime: The Impact of
the National Citizen's Crime Prevention Media Campaign
by Garrett J. O'Keefe,
Renee A. Botta, Dennis P. Rosenbaum
Sage Pubns, Paperback (June 1996)
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Public
Relations
News
for a Change : An Advocate's Guide to Working With the Media
by Lawrence Wallack, Katie
Woodruff, Lori Dorfman, Iris Diaz
Paperback, Sage Publications (June 1999)
The
Jossey-Bass Guide to Strategic Communications for Nonprofits
: A Step-By-Step Guide to Working With the Media
by Kathleen Bonk, Henry
Griggs (Editor) (Communications Consortium Media Center)
Jossey-Bass (January 1999)
Making
the News : A Guide for Nonprofits and Activists
by Jason Salzman
Westview Press (May 1998)
The
New Publicity Kit
by
Jeanette Smith
John
Wiley & Sons, Paperback (May 1995)
Guerrilla
P.R. : How You Can Wage an Effective Publicity Campaign... Without
Going Broke
by
Michael Levine
HarperBusiness;
(February 1994)
Connecting
Online : Creating a Successful Image on the Internet
by Gregory R. Sherwin,
Emily N. Avila
Psi
Research - Oasis Press, Paperback (February 1998)
Connecting Online provides a comprehensive introduction to
how the Internet can be used in your public relations efforts.
It presents Internet concepts at a level requiring little technical
knowledge and does not assume expertise in public relations.
The book covers issues such as finding reporters online, sending
e-mail press releases, developing and publicizing your website,
using online newsgroups and conducting crisis communications
on the Internet. The nitty-gritty details of setting up and operating
a website are particularly helpful. A special section also highlights
information of interest to nonprofit organizations.
Choosing and Working With Your Public Relations
Firm
by Thomas
L. Harris
Natl
Textbook Co Trade, Hardcover (July 1992)
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Market
Research
General Market Research
Marketing and Consumer Research in the Public
Interest
by
Ronald Paul Hill (Editor)
Hardcover,
Sage Pubns (February 1996)
Click
here to order this book in paperback
Know
Your Market: How to Do Low-Cost Market Research
by David B. Frigstad
Paperback (October 1994)
The Market Research Toolbox: A Concise Guide
for Beginners
by
Edward F. McQuarrie
Sage
Pubns, Paperback (February 1996)
State
of the Art Marketing Research
by A.B. Blankenship, George Edward Breen,
Alan Dutka
Ntc
Business Books, Hardcover 2nd edition (April 1998)
Focus Groups
Focus
Groups: A Practical Guide for Applied Research
by Richard A. Krueger
Paperback 2nd edition,
Sage Publications, (February 1994)
This book is an excellent introduction to
planning and conducting focus groups. From recruiting participants
and creating a topic guide to moderating the focus groups and
analyzing the results, the book provides helpful "how-to"
advice at each stage. For more in-depth information on conducting
focus groups, see Sage's Focus Group Kit.
THE FOCUS GROUP KIT (6 VOLUME
SERIES)
Focus Group Kit (Focus Group Kit , Vol 1-6)
by David L. Morgan, Richard
A. Krueger, Jean A. King (Editors)
Sage Pubns, Paperback Boxed edition (August
1997)
The
Focus Group Guidebook (Focus Group Kit, Vol 1)
by David L. Morgan
Sage Pubns, Paperback (August
1997)
Planning
Focus Groups (Focus Group Kit, Vol 2)
by David L. Morgan, Alice U. Scannell
Sage Pubns, Paperback (August
1997)
Developing
Questions for Focus Groups (Focus Group Kit, Vol 3)
by Richard A. Krueger
Sage Pubns, Paperback (August
1997)
Moderating
Focus Groups (Focus Group Kit, Vol 4)
by Richard A. Krueger
Sage Pubns, Paperback (August 1997)
Involving
Community Members in Focus Groups (Focus Group Kit, Vol 5)
by Richard A. Krueger,
Jean A. King
Sage
Pubns, Paperback (August 1997)
Analyzing
& Reporting Focus Group Results (Focus Group Kit, Vol 6)
by Richard A. Krueger
Sage Pubns, Paperback (August
1997)
The
Focus Group: A Strategic Guide to Organizing, Conducting and
Analyzing the Focus Group Interview
by Jane Farley Templeton
Probus Pub Co, Hardcover Revised edition
(July 1994)
Survey Research
How
to Conduct Your Own Survey
by
Priscilla Salant, Don A. Dillman
John Wiley & Sons, Paperback (October
1994)
Survey Research Methods
by Floyd J. Fowler
Sage Pubns, Paperback 2nd edition (January
1993)
The
Survey Research Handbook: Guidelines and Strategies for Conducting
a Survey
by
Pamela L. Alreck, Robert B. Settle
Irwin Professional Pub, Hardcover 2nd edition
(December 1994)
Evaluation Methods
Evaluation Basics: A Practitioner's Manual
by Jacquline Kosekoff,
Arlene Fink
Sage
Pubns, Paperback (June 1982)
Measuring Advertising Effectiveness
by William D. Wells (Editor)
Lawrence Erlbaum Assoc,
Paperback (February 1997)
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