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In recent years, college campuses (and other community settings) have increasingly been adopting the social norms marketing approach to...

links for 2006-10-06 Selling Sympathy how a business major helped panhandlers market their requests (tags: advertising marketing )

Whether you think it's the symbol of world peace or a corrupt thugocracy, when a major world organization like the United Nations shows...

For many of us who tend to think in a linear, structured way (especially process-oriented me), thinking creatively does not come...

links for 2006-09-30 The Eight Traits of a Word of Mouth Influencer Buzz Canuck offers a new acronym - ACTIVES-P (tags: word_of_mouth )

When people want to bring about health change on a broad scale, most think about communications campaigns.  While these can be very...