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This week the Carnival of Nonprofit Consultants has its home here, with a focus on marketing for nonprofits. Luckily my computer didn't...

links for 2006-07-20 VERB Campaign - Research A wealth of research findings on effective messages and approaches to increasing physical...

Inger Stole at the Center for Media and Democracy offers a thought-provoking piece entitled " Questioning CRM: Social Causes and...

The eternal question in social marketing is how to go about selecting the audience segment your program will address.  The most common...

The best social marketing products are ones that people would want anyways even if they were not good for you or helpful to others. ...