Blog Archive - All Posts

And I'm back... Apologies for the not so brief hiatus, during which time I went to Israel and England for my brother-in-law's wedding to...

links for 2006-03-21 Prevention Communication Research Database A searchable collection of audience research conducted or sponsored by...

I have a new article up on MarketingProfs.com called Strategic Social Marketing for Nonprofits . If you run a nonprofit, you know that...

From the WOMMA newsletter, we get a glimpse into the power of Mom WOM for influencing the entire family. Lucid Marketing's Kevin Burke...

Pharmaceutical companies are amazingly effective at convincing doctors ( and patients ) that their products are the solution for...