Blog Archive - All Posts

I've had all I can stands and I can't stands no more. - Popeye Social marketing. It's brand-new, word-of-mouth, viral, social...

The Darfur Digital Activist Contest brings together student activism, technology and the cachet of the MTV and Reebok brands. mtvU (the...

Who would have suspected ten (or maybe even five) years ago that cell phones would evolve into a multifunction tool that allows you to...

Social marketers increasingly need to be web-savvy in order to take advantage of online opportunities to promote their issues. Part of my...

In an  editorial  on Sunday in the LA Times, Maria DiBattista asks whether movies can change people's minds about social issues, using "...

I have no interest in the Super Bowl . I guess that's awfully un-American. Yet, yesterday I found myself at a family Super Bowl party,...