Flu-blogging, Week 2

In my latest post to the HHS Pandemic Flu Leadership Blog this week, I talk about the need to focus on building awareness about the issue before trying to get people to take action. We can't jump from practically zero awareness of pandemic flu and its implications all the way to full community preparedness in a short amount of time. I talk about how we can use the Stages of Change model to think through the types of messages and marketing approaches to reach people where they are in the behavior change process. I hope you'll read the post and leave a comment to add your ideas to this innovative idea-generation platform for the HHS.