links for 2006-07-10
- Nedra Weinreich
- Jul 10, 2006
- 1 min read
links for 2006-07-10
Trent Stamp's Take: Anybody Here Have a Wish? What should a charity do when it has more money than it needs to carry out its original mission? (tags: managementorganizationethics)
Shaping Pro-Environment Behaviors Slight changes in the way you word a message can make a big difference in its effectiveness (tags: social_normsstrategyenvironment)
Zaadz: Connect. Grow. Inspire. Empower. Social networking to connect people who want to change the world (tags: social_networksocial_change)
ChangeThis :: Know the Codes: Why We Act, Buy, and Love as We Do Interesting take on the meanings that people subconsciously give to various products. While the author makes his methods sound innovative, they do not seem to be much different than what a really good focus group moderator would do. (tags: qualitativeresearchbranding)
NSMS: It's our health! The first National Review of Social Marketing for Health in England (tags: social_marketinginternationalpublication)
Social Marketing Benchmark Criteria (pdf) Points to help you make sure your social marketing program is taking appropriate issues into account (tags: strategymanagementsocial_marketing)