Marketing Games for Health

The Robert Wood Johnson Foundation invited me to write a guest post on its Pioneering Ideas blog, along with several other people who are investigating how games can be used to promote health. This guest blogger series is tied into the 2009 Games for Health Conference, which happened a couple of weeks ago, as well as a recent report from the Sesame Workshop’s Joan Ganz Cooney Center, which looks at how video games can be a positive force for children's health. The question they posed for us to answer was:

"There is a growing consensus that digital games can be deployed to support learning and behavior change for positive health outcomes among children. What do you think needs to be done to increase the use of digital games for this purpose?”

In my guest post, I look at the question from a marketing perspective to think about how to increase the acceptability of health games and to encourage their development and use. My post will be up on Monday at the Pioneering Ideas Blog.

(I'm on my way out of the country for a week, but will update with the specific link to my post as soon as I can.)

I hope you'll take a look at it and leave a comment with your feedback and perspective.