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New Social Marketing Resources

Aug 11, 2006

A couple of new resources that I want to share:

The latest version of the interactive multimedia CD-ROM gives step-by-step support for developing, implementing and evaluating a successful social marketing program. The Turning Point Social Marketing Collaborative developed the tool in cooperation with the CDC and the Academy for Educational Development. The enhanced Version 2.0 retains the popular features of the original, and adds a “test your knowledge” feature, more step by step support and user friendly interface, greater interactivity, global search capabilities and updated and streamlined content. Order your copy of the CD-ROM for the cost of shipping & handling. (thanks to Mike Newton-Ward for the tip!)

CADCA (Community Anti-Drug Coalitions of America) is offering an audio conference on "Social Marketing for Coalitions" on Thursday, August 31st from 3:00-4:30 pm Eastern time.

This audio conference will discuss the key elements in developing a social marketing strategy—from targeting specific audiences and developing of a logic model to creating messages and collateral that resonate with those audiences and motivate action. The discussion also will center on the differences between social and commercial marketing, the importance of research and evaluation in creating a social marketing strategy, and tactics that social marketers use to implement behavior changePresenter for the call will be Sue Stine, Manager of Dissemination and Coalition Relations for CADCA’s National Coalition Institute. The program will be moderated by Dr. Eduardo Hernández, Deputy Director Dissemination and Coalition Relations for the Institute.

When you register for the conference, you will receive a call-in number for the conference. I am not familiar with either of the speakers, but this sounds like a great introduction to social marketing, whether or not you are working with a coalition.

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