PSA Chic?

This great website promoting lactose tolerance is a tongue-in-cheek play on the typical public service announcement. Though its "corporate underwriter" is Nesquik, they have the PSA format and cause lingo down. Make sure you don't miss the hilarious video celebrating this "grass-roots movement committed to promoting tolerance for milk in all its flavors and forms." While nonprofits are usually trying to emulate their better-funded for-profit neighbors in their marketing, it's a nice change to see that social marketing is also considered hip enough to use to attract the attention of young people.

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