Social Marketing Morality

Seth Godin discusses the morality of marketing and the fact that we are responsible for what we sell and how we sell it:

Of course, we engage in social marketing precisely to change the way people act. And given the critical, often life-and-death health and social issues that we address in social marketing programs, we have an extra obligation to the public trust to conduct ourselves in an ethical manner. The positive outcomes that we are trying to achieve in improving people's health or quality of life never justify engaging in questionable practices to achieve our ends. I'll leave the last word to Seth:

Technorati Tags: marketing, morality, seth godin