Social Media for Social Marketing and Public Health

I'm back from leading the inaugural class of Social Marketing University, which was an amazing two days. The participants at the training were enthusiastic and knowledgeable about their fields, and we learned as much from each other as they did from me. I'm looking forward to offering SMU again, perhaps in the Spring or Summer, and I'll be looking at other locations for next time as well (especially my favorite city of Washington DC). If you are interested in receiving announcements of future trainings, please send me an e-mail at training@social-marketing.com. One of the topics that was received with the most enthusiasm at SMU was the discussion of how new social media and Web 2.0 applications are leading to the next generation of social marketing (or NextGen social marketing, to coin a phrase). If you are in the Washington DC area, you have an opportunity next week to catch one of the social marketing social media pioneers talking on this topic. Craig Lefebvre, whose blog On Social Marketing and Social Change was the first on the topic of social marketing as far as I know, will be the featured speaker at the Public Health Communication & Marketing Program (pdf)at George Washington University School of Public Health and Health Services on September 27th at noon. Here are the details as announced by e-mail:

It sounds like a worthwhile way to spend your lunch hour!

Technorati Tags: social marketing, social media, public health